I am very excited today, as I am partnering with Philadelphia Australia for a very special event: PHILADELPHIA #FridgeShelfies. Doesn’t that sound like fun? With all the selfies going around in social media, why not take a “selfie” of the inside of your fridge for a chance to win a trip for two to Melbourne and a $1,000 shopping spree at Salt&Pepper Home? Now, that sounds even more exciting, doesn’t it? Read on for all the details.
I love Philadelphia cream cheese products and I usually have them in my fridge, because they are so versatile. You can easily whip up a delicious savoury dish or a fancy dessert with their creamy goodness. The possibilities are endless. My youngest daughter loves her “creamy cheesey” sandwiches for school and she now wants them every day. I am happy to oblige, knowing that Philly has 60% less fat than butter or margarine and is made with local Australian milk.
That’s why I am very excited to be a part of Philadelphia’s #FridgeShelfies, a campaign that also has the support of Celebrity cook and former MasterChef Australia contestant Hayden Quinn. Many people usually stick to a few known and tested recipes when it comes to prepare their meals, sometimes for lack of time, sometimes for lack of inspiration. This campaign wants to inspire Aussies to get more creative in the kitchen, with new and exciting recipes developed using the ingredients already in their fridges.
So, how does it work? All you have to do is simply take a picture of the contents of your fridge (make sure the ingredients are visible) and upload it to the Philly Australia’s Facebook page, or tag @PhillyAus on Instagram. In both cases, remember to also use the hashtag #FridgeShelfies.
Philly will then provide you with a recipe, based on the ingredients that appear in your photo. Every Friday, between the 2nd of June and the 20th of June, Hayden Quinn will cook something based on his favourite #FridgeShelfies entry. But that’s not all: the best #FridgeShelfies entry will win a trip for two to Melbourne and a $1,000 shopping spree at Salt&Pepper Home!
I love the idea! So, here I am… ready to participate too!
This is the photo I am submitting for #FridgeShelfies.
As you can see, all my ingredients are clearly visible in it. You can check out my entry on the Philly Australia’s Facebook page too! Remember the hashtag #FridgeShelfies, whether you are uploading your photo on Facebook or Instagram!
Now I can’t wait to get my “personalised” recipe from the Philly team! Stay tuned, as I will surely make it and report back! 🙂
So, what are you waiting for? Do Your Thing and participate! Be adventurous in the kitchen for your chance to win!
Click here to read more about #FridgeShelfies, including terms and conditions.
Visit philly.com.au for recipes for every occasion and, of course, to learn about the Philly range. The Philly Australia’s Facebook page page also features great recipe ideas, to help you get creative in the kitchen:
I’m afraid I’ve have to give my fridge a good clean out before I’d consider exposing it’s inners to the world, but yours is looking good!
Hahaha I must admit, I did move some things around so the ingredients could be visible! You should enter too, it sounds like fun!
On my way to work and I just saw this. I have a Phlly, tomato and ham sandwich in my bag! I often use the fat reduced version: delish!!
Hehehe that’s the one I used the most too! I love how easy it is to spread it on bread! So smooth!
Lovely! I like cooking with Philly too, so it will be fun to enter the competition. Thanks for sharing.
It’s yummy, isn’t it? Good luck for the competition Sally!
What fun competition! Thank you for spreading the word. I will enter too!
You are most welcome! I really like the idea of being more creative in the kitchen, so it is a pleasure to spread the word!